london olympics

BBC ‘Stadium UK’ from Passion Pictures on Vimeo.

The Olympics are finally upon us. The tube and TV ads often make me smile but what happened to the logo?

The design agency responsible for the current 2012 logo was Wolff Olins who have offices in London. They have a responsive site like mine. Check out their showreel. Some amazing work on there. In a tangent thought, I wonder if vending machine sales increase due to the subliminal message the ’20 R’ logo gives off. I hope ’20 R’ is something nice and British, like salt and vinegar crisps or a party rings!

ps. I love the music

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